ABOUT CONVERTRIX
From a district town in Odisha to the software India's businesses run on.
Convertrix is a software and AI-led marketing company based in Bhubaneswar, Odisha. We build the systems businesses operate on, then run the campaigns that fill them — for MSMEs finding their footing online through to enterprises and government bodies modernising at scale.
Biswajit Padhy
Co-Founder, Convertrix
From Nayagarh, Odisha
Connect on LinkedInLEADERSHIP
Who you work with.
Nayagarh is a district town in Odisha. It has no technology corridor, no campus of a global consultancy, and no obvious path into the industry that writes the world's software. Biswajit Padhy co-founded a company that builds it anyway.
That distance from the usual centres is not incidental to how Convertrix works — it is the reason the company reads its market accurately. The businesses it serves are not headquartered in Bengaluru either. They are manufacturers, clinics, institutes, and trading firms in cities where enterprise software was priced for someone else, and where the person evaluating a proposal has been let down by a vendor before.
His remit is the part of this business where trust is actually won or lost: delivery. Keeping what gets promised in a proposal and what gets shipped the same thing sounds like a low bar until you have been on the other side of a project where it was not met. Holding that line is unglamorous, it does not photograph well, and it is the whole reason clients come back.
Scope you can hold us to
A proposal states what is being built, what is not, and what it costs. Discovering the exclusions after the invoice is a sales tactic, not an engineering one.
One accountable owner
Software and marketing run under one roof, so there is no gap to disappear into when a campaign drives traffic that the product cannot convert. One person is answerable for the outcome.
Straight answers on fit
If a project is better served by a smaller scope or a different approach, you get told that in the first conversation rather than after a deposit clears.
Revenue, not vanity
Impressions, likes, and traffic are inputs. Reporting is on pipeline and revenue, because a campaign that wins awards and loses money is a failure with good design.
Want to talk about a project? Get in touch.
OUR MISSION
Four commitments we actually operate on.
AI Mission India
India writes a large share of the world's software and owns almost none of the platforms it runs on. We build AI systems here, for problems here, rather than waiting for tools designed elsewhere to be adapted to an Indian context.
MSME Growth
MSMEs employ a majority of India's workforce and run on paper, spreadsheets, and WhatsApp. The gap between what enterprise software costs and what a mid-size business can spend is where most of them are stuck. Productised systems close that gap.
Digital Kickstart
For most businesses the first digital step is the hardest — a website that converts, a Google listing that appears in local search, tracking that shows where leads come from. Get that foundation right and everything after it compounds.
Tier-2 and Tier-3 First
Buyers outside the metros behave differently: enquiries arrive on WhatsApp rather than web forms, creative works in Odia and Hinglish, and the Google Business Profile carries more weight than the website. Building for that market means designing for it, not discounting a metro playbook.
THE LONG VIEW
What we are building toward.
Client work funds the company. These are the reasons it exists.
Sovereign technology
A long-term programme to build India's own social platform, operating system, browser, and AI assistant. Digital sovereignty is not a slogan — a country that depends entirely on foreign platforms for communication, computation, and now cognition has outsourced something it cannot get back.
Agentic engineering
A harness of coding agents that runs the full software development cycle rather than autocompleting inside it. The aim is a Stockfish moment for software engineering: not a tool that suggests, but a system that reasons about a codebase end to end — so that founders and builders ship solutions faster than problems appear.
The frontier AI work runs through Aetheron Solutions, a separate company focused on advanced AI for enterprise, government, and defence.