Digital Marketing
Google Ads (PPC) Management Focused on Qualified Leads
ConvertriX manages Google Ads for businesses that want leads and sales, not just clicks. We fix conversion tracking first, set up enhanced conversions and GA4, then choose between Search and Performance Max based on your goals and data. Ad spend stays on your own account, and every report ties back to enquiries you can verify.
Overview
About our google ads (ppc) management service
Most Google Ads accounts we review are not failing because of bids. They are failing because tracking counts the wrong things. Conversions fire on thank-you page reloads, phone clicks are counted as leads, or GA4 imports double up with native tags. Smart Bidding then optimises toward noise. Before changing a single campaign, we audit every conversion action, set clear primary and secondary goals, and add enhanced conversions so Google can match more leads back to the ads that drove them.
Campaign type is the next decision. Search campaigns give control over keywords, ad copy and search terms, which suits service businesses where buyers type clear intent such as "CCTV installation Bhubaneswar" or "ERP software for manufacturers". Performance Max reaches Search, YouTube, Display, Gmail and Maps from one campaign, and can work well for ecommerce with a clean product feed. It also tends to take credit for brand searches you would have won anyway, so we usually run it alongside Search with brand exclusions and watch its search term insights closely.
We are honest about what Google Ads can promise. Auction prices, competitor activity and your own offer all move outside our control, so we do not guarantee a cost per lead or a return on ad spend. What we provide is clean measurement, a structured testing plan, weekly search term reviews and landing pages built for the ad rather than your homepage. Expect three to six weeks before results stabilise enough to act on, and longer for high-ticket B2B with slow sales cycles.
What's included
Everything in scope, written down
Account and tracking audit
A review of conversion actions, attribution settings, GA4 links, tag firing and wasted spend, with a written list of what to fix first.
Conversion tracking setup
Google Tag Manager, form and call tracking, enhanced conversions for leads and primary goals that reflect real enquiries.
GA4 integration
GA4 linked to Google Ads with key events configured, audiences shared and duplicate conversion imports removed.
Search campaign build
Tightly themed ad groups, responsive search ads, sitelinks, call assets and a negative keyword list built from real search terms.
Performance Max setup
Asset groups, audience signals, brand exclusions and, for ecommerce, a cleaned Merchant Center feed, used where the data supports it.
Offline conversion imports
Qualified and closed leads from your CRM sent back to Google so bidding learns which clicks become customers.
Landing page recommendations
Message match, form length and page speed reviewed for every campaign, with new landing pages built when needed.
Weekly optimisation and reporting
Search term reviews, bid and budget changes, ad tests and a Looker Studio dashboard updated automatically.
Process
How the project runs
- 1
Audit and goal setting
We review the account, agree what counts as a qualified lead or sale and set a realistic target cost per acquisition range.
- 2
Fix measurement
Conversion actions, enhanced conversions, GA4 and call tracking are set up and tested before spend increases.
- 3
Build or restructure campaigns
Search, Performance Max or both are structured so each campaign gets enough conversions to learn from.
- 4
Launch and stabilise
Campaigns run with close monitoring through the learning phase, with daily checks on spend and search terms.
- 5
Optimise and scale
Weekly testing on ads, keywords and landing pages, with budget moved toward what produces qualified leads.
Benefits
- Leads from people actively searching for your service
- Conversion data you can audit action by action
- Less spend wasted on irrelevant search terms
- Bidding that learns from qualified leads, not form fills
- Full ownership of your ad account and its history
Deliverables
- Account and tracking audit report
- Conversion tracking and enhanced conversions setup
- GA4 and Google Ads integration
- Campaign structure document and live campaigns
- Negative keyword lists and ad copy library
- Looker Studio performance dashboard
- Monthly written performance review
Tech & tools
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center
- Google Ads Editor
- Looker Studio
- Semrush
- Microsoft Clarity
Pricing
How this is priced
Our management fee is quoted separately from your ad spend. Ad spend is paid directly to Google from your own account and card, so you keep the billing trail and the data. The fee depends on the number of campaigns and locations, whether tracking needs rebuilding, how many landing pages are required, ecommerce feed complexity and how often you want reporting. After a call and a look at your account, we send a quote covering setup and monthly management.
Get a fixed quoteFAQ
Google Ads (PPC) Management: common questions
Should we use Performance Max or Search campaigns?
Start with Search if buyers clearly type what you sell, and add Performance Max once tracking is clean. Search gives control over keywords and messaging, which suits most service businesses. Performance Max reaches more Google surfaces and often suits ecommerce with a good product feed, but it can absorb brand searches and is harder to inspect, so we run it with brand exclusions and close review.
What are enhanced conversions and do we need them?
Enhanced conversions send hashed first-party data, such as an email or phone number from a form, to Google so it can match more conversions to ad clicks. Browser privacy controls and cookie limits mean standard tags miss some conversions. For most lead generation accounts, enhanced conversions improve measurement accuracy, which gives Smart Bidding better data to work with. Your privacy policy should disclose this use.
Can you guarantee a cost per lead or return on ad spend?
No. Auction prices, competitors, seasonality, your offer and your sales follow-up all affect results, and none are fully in our control. We commit to accurate tracking, a visible testing plan and honest reporting. Once a few weeks of clean data exist, we can forecast a realistic range from your own account and tell you plainly if the numbers do not work at your current margins.
Do we keep our Google Ads account if we stop working with you?
Yes. Campaigns, conversion actions and history live in your own Google Ads account, with ConvertriX added through a manager account or as a user. If the engagement ends, we remove our access and everything stays with you. We recommend confirming this with any agency before signing, because accounts built inside an agency's own setup can mean losing years of conversion data.
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