Digital Marketing
Social Media Marketing Built Around Reels and Real Conversations
ConvertriX runs social media marketing as an ongoing content operation across Instagram, Facebook, LinkedIn and YouTube. We plan a monthly calendar, shoot vertical video on site, publish in Odia, Hindi or English as your audience prefers, reply to comments and DMs, and put paid budget only behind posts that have already earned attention.
Overview
About our social media marketing service
Social media works when it looks like your business, not like a template. Stock clips and recycled quote graphics are easy to post and easy to scroll past. We run a half-day shoot each month at your office, store, clinic or project site and turn that footage into Reels, carousels and Stories for the whole calendar. If someone on your team is comfortable on camera, content gets stronger. If not, we build around product, process and behind-the-scenes footage.
Language is a deliberate choice. For many businesses in Bhubaneswar and across Odisha, customers comment in Odia or Hindi even when the brand posts in English. We usually test language treatments on the same hook in the first month and let retention decide, with captions burned in because most feeds are watched on mute. English often stays the default on LinkedIn and for national B2B audiences, while Instagram and Facebook lean regional.
Community management is where interest turns into enquiries. We reply to comments and DMs within agreed hours using a reply guide built with you, and hand sales-ready conversations to your team on WhatsApp with context attached. Reporting focuses on retention, saves, shares and enquiries rather than follower counts. Social growth is gradual, so we avoid judging a creative direction before eight to twelve weeks of steady posting, and we do not promise follower numbers or leads by a fixed date.
What's included
Everything in scope, written down
Strategy and content pillars
Audience, tone, platforms and three to five content pillars agreed in writing, so every post has a reason to exist.
Monthly content calendar
A calendar shared at least two weeks ahead, with hooks, captions, formats and posting dates for your approval.
On-site shoot and editing
A monthly half-day shoot, with footage edited into Reels, carousels and Stories sized for each platform.
Odia, Hindi and English content
Scripts, voiceovers and captions in the languages your audience uses, with burned-in subtitles on every video.
Community management
Comments and DMs handled within agreed hours, with escalation rules for pricing, complaints and anything needing sign-off.
Profile optimisation
Bios, highlights, pinned posts, links and click-to-WhatsApp buttons set up so visitors know what to do next.
Boosting top posts
Paid budget placed behind organic posts that already held attention, managed in Meta Ads Manager.
Process
How the project runs
- 1
Discovery and audit
We review your current profiles, competitors and audience, and agree goals, pillars and languages.
- 2
Calendar and scripts
The first month's calendar and scripts are prepared and approved before the shoot.
- 3
Shoot and edit
One half-day shoot produces footage that is edited into the month's posts in each required format.
- 4
Publish and engage
Posts go out on schedule while we manage comments and DMs and route enquiries to your team.
- 5
Review and boost
Monthly reporting identifies the posts worth boosting and the formats to repeat or drop next month.
Benefits
- A consistent presence without your team writing every post
- Content that shows your real business, people and work
- Posts in the language your customers actually use
- Faster replies that turn comments into enquiries
- Paid budget spent only on content with proven attention
Deliverables
- Social media strategy and content pillar document
- Monthly content calendar with captions
- Edited Reels, carousels and Stories each month
- Optimised profiles on agreed platforms
- Community management reply guide
- Monthly report on retention, saves and enquiries
Tech & tools
- Meta Business Suite
- Meta Ads Manager
- YouTube Studio
- Canva
- CapCut
- Adobe Premiere Pro
- Looker Studio
Pricing
How this is priced
Social media marketing is quoted per scope after a call. The main drivers are the number of platforms, posts and Reels per month, shoot frequency, how many languages are needed and the hours covered for community management. If you want paid boosting, our management fee is separate from the ad spend, which is paid directly to Meta from your own ad account. We then send a monthly retainer quote that lists exactly what is included.
Get a fixed quoteFAQ
Social Media Marketing: common questions
Should we post in Odia, Hindi or English?
Post in the language your customers comment in. For many Odisha businesses that means Odia or Hindi audio with simple on-screen text, while English stays strong on LinkedIn and with national B2B buyers. We usually test two language versions of the same idea in the first month and compare retention. Captions are burned into every video, since most people watch with the sound off.
How many posts do we get each month?
It depends on the plan, but most managed accounts run between twelve and twenty posts a month, with Reels making up most of them. Volume is set by what one shoot day can produce well, not by a fixed quota. We would rather publish fewer posts that hold attention than fill the calendar with filler, and we agree the exact mix before each month starts.
How long before social media marketing shows results?
Reach and retention usually improve within a few weeks of consistent posting, while enquiries take longer and depend on your offer. We avoid judging a creative direction before eight to twelve weeks of steady output. Nobody can honestly promise a follower count or lead number by a set date, so we report on retention, saves, shares and enquiries to show whether the work is moving.
Who replies to comments and messages?
We do, within agreed hours, using a reply guide we prepare with you. It covers common questions, pricing, complaints and what must be escalated. Sales-ready conversations are handed to your team on WhatsApp with context so they are not left waiting in an inbox. Legal, medical or contractual questions always go to you instead of being answered by us.
Related
Often paired with this service
Free quote
Get a quote for social media marketing
Share a few details and get a fixed-scope quote within one working day. Prefer to talk? Call or WhatsApp us.