Real Estate
Software and Marketing for Real Estate Developers
ConvertriX builds websites, CRM software and lead generation campaigns for real estate developers, builders and brokers in India. Project sites display RERA registration numbers clearly, capture enquiries from every source into one CRM, let buyers book site visits online, and give your sales team a clear follow-up list each morning.
Talk to us about your real estate projectOverview
Technology for real estate
Property is a long, considered purchase, and most of the selling happens after the first enquiry. A buyer might see a Meta ad, check the project website, call once, visit the site weeks later and book months after that. When leads arrive from portals, ads, hoardings, the website and walk-ins into different inboxes and phones, many are called once and then forgotten. The developer pays for every lead, but nobody can say which campaign produced the bookings.
Our CRM for real estate brings every enquiry into one pipeline. Leads from your website, Google and Meta lead forms, property portals and WhatsApp are captured automatically, de-duplicated and assigned to sales executives by project or location. Each lead moves through clear stages, from new to contacted, site visit scheduled, visited, negotiation and booked, with reminders for every follow-up. Buyers can pick a site-visit slot online, receive a WhatsApp confirmation with the location pin, and the sales team sees the day's visits on one screen. Managers get reports on response time, conversion by source and cost per site visit.
Project websites need to inform as much as persuade. We design fast, mobile-first pages with floor plans, specifications, location maps, construction updates and downloadable brochures behind a simple enquiry form. RERA registration numbers and the state RERA website are displayed on project pages and in ad creatives where the rules require it, and we avoid unverifiable claims about returns or possession dates. Paid campaigns on Google and Meta are targeted by location, income signals and interest, then judged by site visits and bookings rather than raw lead counts.
Challenges
Problems we hear most often
Leads scattered across sources
Portal enquiries, ad leads, calls and walk-ins land in different places, so duplicates pile up and genuine buyers go uncalled.
Slow or missed follow-up
Long buying cycles mean leads need many touches, and without reminders most of them stop after the first call.
No link between ad spend and bookings
Marketing reports show clicks and lead counts, but not which campaign produced site visits and sales.
RERA disclosure on every channel
Registered projects must show their RERA number on websites and advertising, which is easy to miss when creatives are made in a hurry.
Solutions
What we build and run for you
Real estate CRM
Automatic lead capture from all sources, assignment rules, pipeline stages, follow-up reminders, site-visit scheduling and source-wise reports.
Project websites and landing pages
Fast pages for each project with floor plans, amenities, location, RERA details and enquiry forms that feed the CRM.
Google and Meta property campaigns
Location-targeted search and social campaigns with lead forms, measured by site visits and bookings.
WhatsApp follow-up automation
Instant replies to new enquiries, brochure sharing, site-visit confirmations with location pins and reminders through the WhatsApp Business API.
Walkthrough videos and creatives
Project films, construction update videos and ad creatives that show the property honestly and carry the required disclosures.
Related
Products and services for this sector
Landing Pages & Funnels
Campaign pages that turn paid clicks into leads and sales
CRM Software Development
A sales CRM that captures every lead and shows where each deal stands
Meta Ads – Facebook & Instagram
Facebook and Instagram ads tuned for leads that actually close
Google Ads (PPC) Management
Search and Performance Max campaigns built on tracking you can trust
Video & Creative Production
Vertical-first Reels, ad creatives and product videos for the feed
FAQ
Real Estate: common questions
Can the CRM capture leads from property portals and ads?
Yes. Leads from your website, Google and Meta lead forms, WhatsApp and property portals that offer lead exports or integrations flow into the CRM automatically. Duplicates are merged by phone number, each lead is assigned to an executive by your rules, and the first call reminder is created straight away. Where a portal has no integration option, leads can be imported in bulk.
Do you show RERA numbers on project websites and ads?
Yes, we include them wherever the rules require. Each registered project page displays its RERA registration number and the state RERA website address, and we add the number to ad creatives and brochures. You provide the registration details from your certificate, and we keep them consistent across every page and campaign so nothing goes live without the disclosure.
Can buyers book a site visit online?
Yes. The project page offers available visit slots by date and time, and buyers pick one in a few taps. They receive a WhatsApp confirmation with the location pin and a reminder before the visit, while the assigned executive sees it on their schedule. After the visit, the executive records feedback in the CRM so the next follow-up is planned.
Free quote
Software and marketing for real estate
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