Web Development
Landing Pages and Funnels Built to Convert Ad Traffic
ConvertriX designs landing pages and multi-step funnels for Google Ads, Meta Ads and WhatsApp campaigns. Each page has one goal, loads quickly on mobile data, captures leads through short forms or WhatsApp, routes them to your CRM or sales team in real time, and sends clean conversion data back to the ad platforms.
Overview
About our landing pages & funnels service
Sending paid traffic to a homepage is one of the most common ways Indian businesses waste ad budget. A homepage tries to speak to everyone, offers a dozen links and rarely matches the promise in the ad. A landing page does one job: it repeats the offer the visitor clicked on, answers the obvious objections, and asks for a single action, whether that is a callback request, a WhatsApp message, a demo booking or a purchase. Removing everything else is what lifts conversion rate.
Speed matters more on a landing page than anywhere else, because the visitor arrived seconds ago from an ad and has not yet decided to trust you. Many campaign clicks in India come from mid-range Android phones on mobile networks, so we build pages that render meaningful content almost immediately, with compressed images, minimal scripts and no heavy page builders. Forms ask only for what sales genuinely needs, use the right mobile keyboard for phone numbers, and validate Indian numbers to reduce junk leads.
A funnel extends that idea across several steps: an ad, a landing page, a qualifying form or quiz, a booking or payment step, and follow-up over WhatsApp or email. We connect each step so leads land in your CRM, sales team or Google Sheet instantly, and we set up server-side conversion tracking through Google Ads enhanced conversions and the Meta Conversions API. That gives the ad algorithms accurate signals to optimise against, even when browser tracking is blocked.
What's included
Everything in scope, written down
Offer and message alignment
Page copy and structure written to match each ad group or audience, so the headline repeats the promise the visitor clicked on.
Conversion-focused design
Single-goal layouts with clear hierarchy, trust signals and a persistent call to action, designed for mobile first.
Lead capture and qualification
Short forms, multi-step qualifiers, WhatsApp click-to-chat or calendar booking, with Indian phone number validation.
CRM and sales routing
Instant delivery of leads to your CRM, Google Sheets, email or WhatsApp, with source and campaign data attached.
Conversion tracking
GA4 events, Google Ads enhanced conversions and Meta Conversions API set up and tested so ad platforms optimise on real leads.
Payment step where needed
Razorpay or Cashfree checkout for paid webinars, consultations or low-ticket offers, with UPI support.
A/B testing setup
Variant pages for headlines, offers or form length, with a clear plan for measuring which version wins.
Process
How the project runs
- 1
Campaign and audience brief
We review the offer, target audience, ad channels and what counts as a qualified lead for your sales team.
- 2
Copy and wireframe
Headline, sections, objections and calls to action are drafted and laid out for review before design.
- 3
Design and build
Pages are designed and developed for speed on mobile, with forms, WhatsApp links and integrations connected.
- 4
Tracking and QA
Every form, event and conversion tag is tested end to end, including lead delivery to the CRM or sales team.
- 5
Launch and optimisation
Pages go live with the campaign, then we review conversion data and test variants to improve results.
Benefits
- Higher conversion rate from the same ad budget
- Lower cost per lead through better ad optimisation signals
- Faster follow-up because leads reach sales instantly
- Clear view of which campaigns produce real customers
- Fewer junk leads through validation and qualification
Deliverables
- Landing page copy and wireframes
- Designed and live landing pages or funnel steps
- Form, WhatsApp and CRM integrations configured
- GA4, Google Ads and Meta conversion tracking verified
- A/B test variants where agreed
- Tracking documentation and a short reporting guide
Tech & tools
- Figma
- Next.js
- WordPress
- Google Tag Manager
- Google Analytics 4
- Google Ads enhanced conversions
- Meta Conversions API
- Microsoft Clarity
- Razorpay
- Zoho CRM
Pricing
How this is priced
Landing pages and funnels are quoted per project because effort scales with the campaign. The main cost drivers are the number of pages and variants, whether we write the copy, the number of funnel steps, CRM, payment or WhatsApp integrations, and the depth of conversion tracking required. Ongoing A/B testing and optimisation can be added as a monthly engagement. After a short call about your campaign we send a fixed-scope quote.
Get a fixed quoteFAQ
Landing Pages & Funnels: common questions
Why do we need a landing page instead of sending ads to our website?
A dedicated landing page usually converts better because it focuses on one offer and one action. Your website has to serve many visitors and goals, with menus and links that pull attention away. A landing page matches the ad's message, removes distractions and makes the next step obvious. It also gives cleaner tracking, so you can see exactly which campaign and audience produced each lead.
How much does a landing page cost in India?
The cost of a landing page depends on scope rather than a set rate. A single page using your existing copy and a simple form needs much less work than a multi-step funnel with qualification logic, payment, CRM routing and server-side tracking. Copywriting, number of variants, integrations and tracking depth drive the figure most. We share a fixed-scope quote after discussing the campaign and your sales process.
Can leads go directly to WhatsApp or our CRM?
Yes. Leads can be sent instantly to Zoho, HubSpot, a custom CRM, Google Sheets, email or a WhatsApp number, with campaign and source details attached. We can also trigger an automatic WhatsApp or email reply through the WhatsApp Business API so the prospect hears from you within seconds. Fast follow-up is one of the strongest factors in whether a paid lead becomes a customer.
How do you track conversions accurately?
We combine browser and server-side tracking so conversions are recorded even when cookies or scripts are blocked. That means GA4 events through Google Tag Manager, Google Ads enhanced conversions and the Meta Conversions API, all tested end to end before launch. Where possible we also pass back qualified-lead or sale events from your CRM, so ad platforms optimise toward customers rather than form fills.
Related
Often paired with this service
Free quote
Get a quote for landing pages & funnels
Share a few details and get a fixed-scope quote within one working day. Prefer to talk? Call or WhatsApp us.