Digital Marketing
Meta Ads Management for Facebook and Instagram
ConvertriX runs Facebook and Instagram ads that optimise for qualified leads and sales rather than cheap clicks. We set up the Meta Pixel with the Conversions API, choose between Advantage+ and manual campaigns based on your data, and decide whether instant lead forms or click-to-WhatsApp ads suit your sales process better.
Overview
About our meta ads – facebook & instagram service
Meta ads create demand rather than capture it. Unlike Google Search, people on Facebook and Instagram are not looking for you, so creative does most of the work. A scroll-stopping first two seconds, a clear offer and a format native to Reels or Stories matter more than any targeting setting. We plan creative in batches, test several hooks at once, and move budget toward the ads that hold attention and produce enquiries, in English, Hindi, Odia or Hinglish depending on who you sell to.
Measurement comes before scale. Browser tracking alone misses a large share of conversions, so we set up the Meta Pixel alongside the Conversions API with event deduplication, and check event match quality in Events Manager. Advantage+ campaigns can perform well when the account sends clean conversion signals and has enough volume, because Meta's automation handles targeting and placements. With thin data or a narrow audience, a simpler manual structure often learns faster. We decide based on your numbers, not on what is newest.
The lead format shapes lead quality. Instant lead forms are cheap and fast but attract casual submissions, so we add qualifying questions and send results back to Meta as offline conversions. Click-to-WhatsApp ads open a conversation directly, which suits Indian buyers who prefer to chat before calling and lets your team qualify in real time. We do not guarantee a cost per lead or return on ad spend, because auctions and your offer move independently of us, but we make every number traceable.
What's included
Everything in scope, written down
Business Manager and account audit
A review of your Business Manager, ad accounts, pages, Pixel, permissions and past campaigns, with clear fixes prioritised.
Pixel and Conversions API setup
Browser and server events configured with deduplication, domain verification and event priorities, checked for match quality.
Campaign structure
Advantage+ or manual campaigns structured to give each ad set enough conversions to exit the learning phase.
Creative strategy and testing
Hooks, formats and angles planned in batches for Reels, Stories and Feed, with structured tests and regular refresh.
Lead forms and click-to-WhatsApp
Instant forms with qualifying questions, or WhatsApp ads with greeting messages and quick replies, matched to your sales team.
CRM feedback loop
Qualified and converted leads sent back to Meta so the algorithm learns to find buyers, not just form fillers.
Retargeting and audiences
Website, video viewer and engagement audiences used for retargeting, plus customer lists for exclusions and lookalike seeds.
Reporting
A Looker Studio dashboard comparing Meta-reported results with leads and sales recorded in your CRM.
Process
How the project runs
- 1
Audit and offer review
We review your account history, tracking and the offer itself, because a weak offer cannot be fixed by targeting.
- 2
Tracking setup
Pixel, Conversions API, domain verification and lead routing are installed and tested before launch.
- 3
Creative production
A first batch of ads is scripted and produced in the formats and languages your audience uses.
- 4
Launch and learn
Campaigns launch with a consolidated structure and are monitored through the learning phase without constant edits.
- 5
Test, refresh and scale
Winning creatives get more budget, fatigued ads are replaced and lead quality data steers each decision.
Benefits
- Demand created among people who did not know you yet
- More accurate tracking through the Conversions API
- Leads qualified before they reach your sales team
- Direct WhatsApp conversations with interested buyers
- Budget focused on creative that has proved itself
Deliverables
- Account and tracking audit report
- Pixel and Conversions API implementation
- Campaign structure and audience plan
- Monthly creative batch with test plan
- Lead form or WhatsApp flow setup
- Looker Studio dashboard with CRM comparison
- Monthly performance review and next steps
Tech & tools
- Meta Ads Manager
- Meta Business Manager
- Meta Events Manager
- Conversions API
- WhatsApp Business
- Google Analytics 4
- Looker Studio
- Canva
- CapCut
Pricing
How this is priced
Our management fee is separate from your ad spend. Ad spend is paid directly to Meta from your own ad account and payment method, so you keep full billing records and data. The fee depends on how many campaigns and audiences we manage, the volume of creative needed each month, whether tracking and the Conversions API need setup, and how leads connect to your CRM or WhatsApp. After a call and an account review, we send a quote for setup and monthly management.
Get a fixed quoteFAQ
Meta Ads – Facebook & Instagram: common questions
Should we use Meta lead forms or click-to-WhatsApp ads?
Use click-to-WhatsApp when your team can reply quickly and buyers like to ask questions first, and lead forms when you need volume and a structured callback process. Lead forms are cheaper per lead but attract more casual submissions. WhatsApp leads usually cost more but start a real conversation. Many accounts test both on the same offer and compare cost per qualified lead.
Why do we need the Conversions API if the Pixel is installed?
Because the Pixel alone misses conversions. Ad blockers, browser privacy features and app restrictions stop some browser events from reaching Meta. The Conversions API sends events from your server, and with deduplication Meta counts each conversion once. Better data improves both reporting and the algorithm's ability to find buyers, which matters most for accounts with modest conversion volume.
Is Advantage+ better than manual campaigns?
It depends on your data. Advantage+ automates targeting, placements and creative combinations, and tends to work well when the account sends clean conversion events in good volume. With few conversions, a narrow audience or a new Pixel, a manual setup can be easier to control and diagnose. We often test Advantage+ against a manual campaign once tracking is reliable.
Can you guarantee a cost per lead on Meta?
No. Meta's auction prices change with season, competition and audience, and results depend heavily on your offer and how fast your team follows up. We commit to reliable tracking, a steady creative testing cadence and honest reporting against your CRM. After four to six weeks of clean data, we can give a realistic range based on your own account rather than a promise.
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Free quote
Get a quote for meta ads – facebook & instagram
Share a few details and get a fixed-scope quote within one working day. Prefer to talk? Call or WhatsApp us.